Picture of Fortaroma, SE22 8HX

Historical version 7 of Fortaroma, SE22 8HX (view current version)

Possibly closed for refurbishment October 2010 - bob

Perfumed products shop in East Dulwich. Previously located in the basement under Dulwich Cafe, it moved in December 2009 to larger premises (formerly occupied by Target Arms) further along Lordship Lane. Their advertising slogan is "If you like Lush, then you'll love us!".

secretlondon visited in November 2009 (prior to the move). They had a selection of perfumed bath products, fancy soaps, shampoo soaps and a small range of other goods such as incense (one type), face masks (three types), and a couple of brands of face cream. It was cheaper than I expected, with four little ylang ylang bath things for £1 and a perfumed bed thing for £2.75. However I've never been to market leader Lush to know how it compares.

An anonymous commenter tells us that the new location is much nicer and there's no problem getting a pram in there now (clearly an important concern in East Dulwich).

See also:

Last visited by secretlondon, November 2009. Opening hours taken from a post by the owners in the East Dulwich forum, June 2009.
OS X co-ord: 533773 OS Y co-ord: 174723 (Latitude: 51.455173 Longitude: -0.074412)
This is version 7 (as of 2010-10-17 21:39:45). View current version. List all versions.