Picture of Atari-Ya, NW4 3UX

Historical version 5 of Atari-Ya, NW4 3UX (view current version)

Another opening from the Atari-Ya chain of Japanese fishmongers, this is a full-fledged sushi bar which opened in Autumn 2008.

Inside, the decor is clean and simple. The sushi bar runs along one side of the narrow room, with eight or nine stools. Table seating for 18 people is opposite, with a long banquette along the wall and blocky pale wood tables and chairs. The tables can be moved left and right to provide seating for groups of two, four, etc.

Kake visited on a Wednesday lunchtime in September 2009. There were about half a dozen other customers when I arrived, so no problem finding me a table. Music was playing, some radio station or other.

Tea arrived mere seconds after I sat down, and was refilled as necessary. The only menu I was given was the set lunch one, from which I chose the sashimi set lunch (£9.50). Pickles and miso soup arrived first; both were good. Next came a salad of mixed green leaves in a decent enough dressing, tangy but not sharp. The main event comprised a bowl of rice (good, firm grains, not overcooked or mushy) and twelve pieces of sashimi photo; scallop, surf clam, salmon, yellowtail, and lean tuna. All the fish tasted fresh, and was well-cut. The scallops in particular were the freshest I've tasted in a while, and it was very good to see yellowtail cut to a decent thickness rather than the thin slivers some places try to get away with.

Kake's verdict: Atari-Ya offers possibly the best quality-to-price ratio you'll find in London. I made the journey up to Hendon specifically to have lunch here, and I'd do it again. They have another sushi bar on James Street in Marylebone, which gets more crowded but is probably more convenient for many people.

Accessibility: One step up to get in. Didn't check the toilets.

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Last visited by Kake, 2 September 2009. Opening hours taken from the Atari-Ya website, September 2009.
OS X co-ord: 522787 OS Y co-ord: 188543 (Latitude: 51.581879 Longitude: -0.227648)
This is version 5 (as of 2009-11-04 13:23:50). View current version. List all versions.