Historical version 2 of Apostrophe, WC1N 4AE (view current version)

  • Telephone: 020 7833 5900
  • Address: Brunswick Centre, Bloomsbury, WC1N 1AE
  • Website: apostropheuk.com/locat...
  • Opening Hours: Mon-Fri 7.30am-7pm, Sat 8am-9pm, Sun 9am-7pm

Coffee shop in the Brunswick Centre in Bloomsbury. It describes itself as "young and vibrant" and as a "boulangerie patisserie cafe". It is on the east side of the centre, next to the Starbucks.

It seems to be one of a chain. Their website lists 16 (in May 2009), all of whom are in London.

secretlondon visted one Sunday in May 2009. I had a large americano photo and a chocolate tart photo. Together they came to about £4.30.

It is quite small, using mirrors to make itself look bigger. The seating inside is sofas and leather-type cube stools. There is more seating outside. There is no toilet. There was soft jazzy background music which was interrupted by the loud grinding of a machine, something like a coffee grinder or ice cubes in a blender.

As well as coffee and cakes they sell sandwiches, some of which were tiny (almost 50p sized) and over £2 (admittedly they were rye and raisin or something, but still!). Apostrophe feels that it is trying too hard to be hip, yet safe and solidly middle class. Looking at their website I find it slightly embarrassing.

My chocolate tart was lovely - gooey and chocolately. My coffee was so-so, but I like my coffee strong and it wasn't. They had a jug of tap water with fresh mint in which was nice. Their mint tea is apparently dried though.

Last visited by secretlondon, May 2009. Opening hours from their web site.

This is version 2 (as of 2009-05-10 22:54:41). View current version. List all versions.