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Vitao, W1D 2DW

A 100% vegan upmarket cafe/restaurant on Oxford Street.

Previously known as VitaOrganic photo, it changed its name to Vitao in mid-2010 and then again to Vantra photo. It also moved from Wardour Street to Oxford Street in late 2013. As of January 2017 it seems to have changed its name back to Vitao.

It aims to sell organic, gluten free, no sugar food. Some food is live. It sells food by the 'scoop' at lunchtime.

secretlondon had a takeout box in August 2008. Four of the abovementioned scoops half-filled a large box and cost £5 to take out (it would have been more to eat in). A variety of hot food was available and some salads (dressing on the salad cost 20p extra). The selections of hot vegetables were labelled things like (something) chakra, with no additional explanation. They had raw vegan chocolate cake for £4/slice (takeaway).

secretlondon's verdict: The food was nice, but it was pricier than Beatroot and some of the marketing triggered my Bullshit Detector. If you're into raw wholefoods you'd probably love it though.

See also:

Last visited by secretlondon, August 2008 (at the old location). Opening hours taken from the Vitao website, January 2017.
OS X co-ord: 529749 OS Y co-ord: 181351 (Latitude: 51.516188 Longitude: -0.131471)
Last edited 2017-01-29 16:04:24 (version 16; diff). List all versions.